TikTok Driving Revenue Growth – now $3.6 Billion a year
Australian creators and influencers are making a living on social media – but it isn’t easy. As in professional sports and acting, a few make a lot, the majority make very little.
Creative agency, We Are Social, reports that $3.6 billion was tipped into Australian social media advertising last year. That’s $547 million more than in 2020 and the money is being attracted by TikTok creators. But, and its a big but – Creators want you to take their work seriously – and understand they aren’t all rich!
More Than 4 out of 5 Aussies Use Social Media
We Are Social reports:
“By the end of 2021, 82.7% of Australians were active on social media, an annual growth of nearly 1 million users. As time spent on social media increased to 1h and 57m per day it became the second most popular media activity for Australians after watching television.
“This increase was driven primarily by TikTok, now a social media staple of 32% of the 16-64 set. Australian TikTok users scroll through the app for 23.4 hours per month – a whopping 40% jump since the beginning of 2021. Meanwhile, the Facebook – ahem, Meta – properties either stalled or shrunk their social growth: Instagram grew 3% while Facebook and Whatsapp dropped 3% and 4% respectively.
TikTok growing, Facebook shrinking. The world turns!
Read the full report on We Are Social
Aussie Arts & Letters 